November 19 to December 15, 2021

          Solitary Tree Blues (2021) photographic art image courtesy of Natalia Shields


 Call for Artists and Artisans

Juried Pelham Holiday Artfest Online Show and Sale
November 19 - December 15, 2021

When: Accepting applications as of September 15, 2021
Where: Applications are submitted online through the e-commerce Pelham Art Festival website
Deadline: October 17, 2021 (11:59 PM)

Apply September 15, 2021


Conditions for Submissions:

WHO Can Apply?

Artists and artisans are invited to submit their application for the Juried Pelham Holiday Artfest Online beginning September 15, 2021.

Returning and New artists are welcome to apply. Your work will be juried for quality and to ensure that a wide variety of mediums will be showcased, and all artwork submitted for jurying must be for sale. 

PAF’s jurors welcome individual artists and artisans working in all mediums; painting, photography, sculpture, glass, textiles, ceramics, jewellery, wood creations and more, with formal or informal training to apply. Established and emerging artists are welcome.

There will be a “Creative Gems” collection category for small artwork at affordable prices.

PAF accepts 80% original artworks and 20% may be reproductions such as giclée or limited-edition prints. Original artworks should have been completed within the last three years. Please see our Guidelines for more. Artwork in the photography category must be of signed, numbered limited edition prints.

Reproductions are welcome provided they do not exceed 20% of the total artwork on display. Please read our Reproduction Policy information carefully before submitting an application.

All works must be hand-made by the artist. Machine-made or mass-produced works are not permitted and will result in an automatic disqualification. Please see our Reproduction Policy for details.

Pelham Art Festivals provide a welcoming place for all artists and art enthusiastsand we are committed to equity and inclusion.

Every effort will be made to help you promote and sell your artwork, and for art lovers to see and purchase the pieces they love through our e-commerce platform. Please read through our Application Guidelines "how do I apply" online, what to submit, and the categories for submissions. Visitors, art lovers, and collectors purchase the art they love at our arts festivals, and artists’ benefit by making sales, meeting new clients and getting exposure for your artwork.

Join us for Pelham Holiday Artfest Online 2021!


Commitment to Artists for 35 years!

ABOUT the Pelham Art Festival

Now in its 35th year, the Annual In-Person Pelham Art Festival held on Mother’s Day weekend in Pelham’s Meridian Community Centre draws thousands of visitors from across Southern Ontario, and is recognized as one of the premiere spring art festivals in Ontario hosting nationally and internationally acclaimed Canadian artists. Typically, over 80 emerging and established Ontario fine art artists and artisans working in an array of disciplines come together annually to showcase and sell their work directly to the public.

Collectively our visitors, art lovers and collectors, spend over $50,000 annually on buying art, contributing to the economic prosperity of our participating artists and the cultural vibrancy of Pelham. The first successful Online Festival was held in 2021, courtesy of COVID and we are looking forward to the new Pelham Holiday Artfest Online show and sale!

The Festival is a fund-raising event, and artists donate back 15% of their sales. We are a proud community sponsor of Pelham Public libraries and the arts. Festival proceeds benefit the Pelham libraries and provide annual scholarships to graduating Pelham students pursuing post-secondary studies in fine arts from E.L. Crossley Secondary School, Notre Dame College School and to Pelham students enrolled in the Art and Design Program at Niagara College. The Festival also supports various community arts projects. Pelham Art Festival Inc. is a not-for-profit corporation.

NEW Festivals 2022

The Pelham Art Festival Committee is preparing for a Mother’s Day weekend In-Person Festival May 6 to 8, 2022, provided it will be prudent to do so. Due to the ongoing unpredictability of COVID-19, the Committee will make every effort to find a safe way for artists to promote and sell artwork and for visitors and art lovers to enjoy and purchase beautiful art.

The PAF Committee expects to find a way to make the 35th Annual In-Person Pelham Art Festival a special event. As usual, it is scheduled to be held on Mother’s Day weekend at Pelham’s Meridian Community Centre in the Accipiter Arena. Concurrently, for May of 2022, the PAF Committee is preparing a Pelham Art Festival Online show. Artists will be welcome to participate in the 35th Annual In-Person Pelham Art Festival or Pelham Art Festival Online, or both.

WHY Apply To PAF?

1. Be part of the art community: We are committed to the artists who participate in Pelham Art Festivals and as such, a strong social media, digital and local ad campaign will be implemented before and during all of our Festivals to help attract attention. This includes Pelham Holiday Artfest Online. 
2. Participate in training: We offer our artists opportunities for you to learn how to provide good quality images to promote your work online through extra training and support if you need them. 
3. Grow your network for Pelham Art Festival and Online Festivals: PAF is a well-respected Festival where many artists return year after year saying they love the atmosphere and feel warmly welcomed. Every effort will be made to help you promote and sell your artwork and for art lovers to see and purchase art through both Pelham Art Festival formats.
4. Online sales experience: Showcase your artworks online on our user-friendly e-commerce platform. 
5. Featured 2022 Theme: Pelham Art Festival Online May 2022 and the May 2022 In-Person Pelham Art Festival invites artists to participate in a featured theme of the year with a specially created work of art for the Festivals. Artists join in our theme activity by creating in a favorite medium: a painting, fine art photography, sculpture, glass, ceramic or wood creation, a piece of jewellery, or wearable art inspired by the new theme, to be announced in 2022. Pelham Holiday Artfest Online provides artists with the opportunity to participate in “Creative Gems” with small artworks at affordable prices, perfect for gift giving!

WHAT Do We Offer?

  • A successful & comprehensive marketing campaign: Benefit from our multi-platform marketing and promotions which resulted in a total of 2.5 million media impressions from 2021’s campaign. Our social media portion of the total ad campaign reached 38,159 people, resulting in 82,361 media impressions. We've experienced great online growth and expect an even more expansive 2022 reach. Plus, additional opportunity to be spotlighted through our social media channels on Facebook and Instagram with an engaged audience continues to grow.
  • Ongoing professional development: Dedicated support and guidance from our team through application workshops, juried art, and social media workshops (how to grow your digital outreach and social media skills).
  • Free online and in-person resources and support: Assistance and troubleshooting for your artist and product pages, training, instructional videos, and volunteers to assist you setting up your in-person booth display and comprehensive artist information is available.
  • And so much more!

WHAT Do Artists Have To Say?  

PAF is proud to have hosted many renowned Canadian artists such as Robert Amirault, Janny Fraser, Linda Kemp, George Langbroek, Doug Mays, Sonja Mortimer, Edward Spera, Josh Tiessen and Steve Wilson to name a few.

Artists agree the In-Person Pelham Art Festival is a successful, professional, well-organized event. Many artists come back year after year saying that they enjoy the great In-Person Festival and comment on the warm, friendly, ambience that is unique to Niagara. They appreciate the volunteer assistance, and in 2019 they were enthusiastic about the wonderful new venue at the Meridian Community Centre in Pelham’s Fonthill.

HOW Can I Apply?

Apply early! Read our full Application Guidelines to find out what you need to submit an application.

All applications are submitted through our online e-commerce platform at PAF’s website. Create an online artist profile or login to your existing one if you have applied before. New artists create an account here. New artists (only) skip the banner image, profile photo, and social media accounts for now, those are not available to the jury and during Online Festivals, only become publicly visible if your application is successful. Please check spam and junk folders if you have not received an email confirmation. Keep your login information safe, since you will need it later to check your results on your Artist Dashboard. When new artists are accepted by the jury payment is due.

Application Fee:

2021 Pelham Holiday Artfest Online:
Up to 15 images - $150.00
Up to 25 images - $225.00
There will be a non-refundable $25 application-handling fee.
Final Deadline: October 17, 2021 (11:59 PM)

2022 Pelham Art Festival Online:
Up to 15 images - $150.00
Up to 25 images - $225.00
There will be a non-refundable $25 application-handling fee.
Final Deadline: April 15, 2022 (11:59 PM)

2022 In-person 35th Pelham Art Festival:
$150.00 for single booth; $150.00 for corner booth; $225.00 for triple panel; $300.00 for double booth
There will be a non-refundable $25 application-handling fee.
Final Deadline: April 15, 2022 (11:59 PM)

For a complete breakdown of participation costs, see our Fees and Deadlines page.

Where Do I Find Support?

Admin support will be available for you if you need it through [email protected]
Please state the title of your question in the heading of your email so your question will be forwarded to the person who can help you. 
with subject line: PAF 2021 Photographing Your Art for the Online Application + Your Name 
with subject line: PAF 2021 Artist Gallery Setup Support + Your Name 
with subject line: ‚ÄčPAF 2021 General Support + Your Name

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COVID-19 Safety Measures:

The PAF team cares about the health and safety of our artists and the public we serve. Although we had to  cancel the In-Person Festival in 2020 and again in 2021, we hope to return to an in-person show in May 2022, following the safety guidelines provided by Niagara Region Public Health. Thank you for your support!