PELHAM ART FESTIVAL IN-PERSON 2022
Meridian Community Centre Accipiter Arena
and Arena Booth Map & Lighting
Commitment to Artists for 35 years!
The Pelham Art Festival Committee is preparing for another Mother’s Day weekend Festival May 6 to 8, 2022, provided it will be prudent to do so. Due to the ongoing unpredictability of COVID-19, the PAF Committee will make every effort to find a safe way for artists and artisans to promote and sell artwork.
We expect to find a way to make the 35th Annual Mother’s Day weekend In-Person Pelham Art Festival a special event for visitors, art lovers, and collectors to enjoy beautiful art and purchase the pieces they love, Join us at Meridian Community Centre located on 100 Meridian Way in the Village of Fonthill, Town of Pelham, in the heart of the Ontario Niagara Region.
We invite artists and artisans to apply to participate in the juried 35th Pelham Art Festival In-Person in 2022, beginning January 1, 2022.
Pelham Art Festival is recognized as one of the premiere spring arts festivals in Ontario, hosting nationally and internationally acclaimed Canadian artists and welcoming thousands of visitors to the Festival every year.
Collectively our visitors spend over $50,000 annually on buying art, contributing to the economic prosperity of participating artists and the cultural vibrancy of Pelham.
Over 80 juried emerging and established fine arts artists and artisans working in an array of disciplines come together annually to showcase and sell work directly to the public. Together with our committed and generous community of donors, we celebrate artistic excellence and our artists’ entrepreneurial spirit, and we are very grateful that artists donate 15% of their sales towards fundraising efforts. Join us for the exciting 2022 Festival!
Friday Opening Night
On Friday evening, sample hors d’oeuvres catered and served in the past by Welland’s Rose City Kids. Guests are offered the first opportunity to purchase favorite pieces of artwork from the professional artists and artisans selected to participate in the Festival, and enjoy a glass of Niagara wine at our Wine Garden, all to live music.
Saturday and Sunday
Festival guests stroll through artists booths, purchase delightful works of art, and pause to enjoy a delicious treat from the a la carte menu catered in the recent past by Churchhill Natural Meats and Nature’s Corner Bakery and Cafe at our on-site Salvador Deli. Volunteer sitters cover booths while artists enjoy delicious deli luncheons. Live entertainment and the Wine Garden continue all weekend with art related activities including the popular Art Scavenger Hunt featured for children.
Mother's Day Sunday Brunch
Guests enjoy a sumptuous brunch catered in the past years by chef Ray Haymes from Churchhill Natural Meats, and Rachel Haymes from Nature’s Corner Bakery and Cafe at our on-site Salvador Deli on Sunday 11 am to 3 pm. Artists are welcome at the brunch or choose from the a la carte deli menu. Mother's Day is the perfect day to invite Mothers to admire inspirational works of art and the perfect piece is selected just for her. Live musical entertainment creates a welcoming and melodic ambience for brunch guests to enjoy, the Wine Garden is open, and activities for children including the Art Scavenger Hunt continue.
Call for Artists and Artisans
When: Accepting applications January 1, 2022
Where: Applications are submitted online through the e-commerce Pelham Art Festival website
Deadline: February 28, 2022 (11:59 PM)
Artists will have the choice to sell their work at the 35th Pelham Art Festival In-Person at the Meridian Community Centre, or at Pelham Art Festival Online, or both!
Who Can Apply?
PAF’s jurors welcome individual artists and artisans working in all mediums; painting, photography, sculpture, glass, wood creations, textiles, jewellery and more, with formal or informal training to apply. Established and emerging artists are welcome.
The Pelham Art Festival provides a welcoming place for all artists and art enthusiasts, and we are committed to equity and inclusion.
If you are applying from outside of Canada, it is your responsibility to get the appropriate paperwork to enter Canada to sell your works. We do not provide invitations to artists for visa applications. All travel, accommodations, shipping and customs expenses are your responsibility. We recommend working with a licensed customs broker to import your works into Canada.
PAF accepts 80% original artworks and 20% may be reproductions such as giclée or limited-edition prints. Artists are welcome to replace original art or prints on display as needed. To keep booths current, original artworks should have been completed within the last three years. Please see our Guidelines for more.
All works must be hand-made by the artist. Machine-made or mass-produced works are not permitted and will result in an automatic disqualification. Please see our Reproduction Policy for details.
Since the Festival is a fundraising event, the Festival Committee reserves the right to jury returning artists who consistently experience little to no sales to offer opportunity for new artists to display and sell their work. In such an event, the request to return will be held on a waitlist in order of receipt after the new artist applications have been juried on or after March 22, 2022.
What Do Artists Have To Say?
PAF is proud to have hosted many renowned Canadian artists such as Robert Amirault, Janny Fraser, Linda Kemp, George Langbroek, Doug Mays, Sonja Mortimer, Edward Spera, Josh Tiessen and Steve Wilson to name a few.
Artists agree Pelham Art Festival is a successful, professional, well-organized event. Many artists come back year after year saying that they enjoy the Festival, they comment on the warm, friendly, ambience that is unique to Niagara, and appreciate the volunteer assistance.
Participation in the Festival Includes:
- Artists are provided with Pelham Art Festival label tags for artwork; Artist Name Badges; Assistant Name Badges; Artist Name and Booth Number Signage, and artists may choose to print PAF artwork label tags on business card sheets in advance by emailing [email protected]. A special tag to identify art entry for the featured theme of the year will also be enclosed.
- BBQ on the Saturday after 5 pm festival hours for artists and guests hosted by the PAF Committee
- Coffee coupons to enjoy coffee at Nature’s Corner Bakery and Cafe at the Salvador Deli
- Volunteer assistant lunch break booth-sitters for artists and when breaks are needed.
Why apply to PAF?
- Be a part of the art community: We are committed to the artists who participate in Pelham Art Festival and as such, want to assure you that a strong social media, digital and local ad campaign will be implemented before and during the Festival to help attract attention to both Pelham Art Festival and Online Festivals.
- Participate in training: We offer artists opportunity to learn how to provide good quality images to promote work for Online Festivals and Pelham Art Festival through extra training and support as needed.
- Grow your network for Pelham Art Festival and Online Festivals: PAF is a well-respected Festival where many artists return year after year saying they love the atmosphere and feel warmly welcomed. Every effort will be made to help you promote and sell your artwork and for art lovers to see and purchase the pieces they choose through both Pelham Art Festival and Pelham Art Festivals Online.
- Online sales experience: Showcase your artworks in Online Festivals on our user-friendly e-commerce platform.
- Be an influencer for change: Pelham Art Festival 35 and Pelham Art Festival Online in 2022, invites artists to participate in a theme activity by creating in your favourite medium: a painting, fine art photography, sculpture, your glass, ceramic or wood creation, a piece of jewellery, or wearable art that is inspired by your passion as an artist. to protect our beautiful planet.
What do we Offer?
- A successful & comprehensive marketing campaign: Benefit from our multi-platform marketing and promotions resulting in 2 million media impressions from 2019’s campaign. Our 2019 social media ad campaign reached 11,771 people, resulting in 56,222 media impressions. Since 2019 we've experienced great online growth and expect an even more expansive 2022 reach. Plus, additional opportunities to be spotlighted through our social media channels engaging audiences on Facebook and Instagram continues to grow.
- Ongoing professional development: Dedicated support and guidance from our team through application workshops, juried art, and social media workshops (how to grow your digital outreach and social media skills).
- Free Pelham Art Festival and Online resources and support: Assistance and troubleshooting for your artist and product pages, training, instructional videos, volunteers to assist you setting up your PAF booth display and comprehensive artist information is available.
- And so much more!
A guide to local restaurants is included with the directions to the Meridian Community Centre for PAF 35 artists, and some helpful accommodations for artists who may travel from a distance have been arranged.
Please state that you are with the Pelham Art Festival when contact is made.
How Do I Apply?
All applications are submitted through our online e-commerce platform at PAF’s website. Create an online artist profile or login to your existing one if you have applied before. New artists create an account here. New artists (only) skip the banner image, profile photo, and social media accounts for now, those are not available to the jury. Please check spam and junk folders if you have not received an email confirmation. Keep your login information safe, since you will need it later to check your results on your Artist Dashboard. When new artists are accepted by the jury, payment is due.
There will be a non-refundable $25 application-handling fee.
Why do I have to pay an application fee for the Festival?
Did you know that PAF is a non-for-profit Canadian Art Festival? Your application fee goes towards the processing and administration of your application, and to artist support like application feedback and information sessions, as well as to allowing PAF to continue its’ work in the Canadian arts sector.
A portion of the fees goes towards the setting up of a professional website capable of showcasing your art on a secure e-commerce platform. Your fees also go towards advertising and promotion to create visibility for the Festival for you to sell your work to the public.
It is because of the careful administrative work-time that PAF Committee and jurors dedicate to the Call for Artists that the $25 application-handling fee is non-refundable.
How do I find out if I will be accepted into the Festival?
You will be provided with your application results by email after March 22, 2022. You can also see your results by logging into your Artist Dashboard after March 22, 2022. No phone calls please – results will not be given over the phone. Please check your junk and spam email folders if you have not received your results. All decisions are final. The Pelham Art Festival will not appeal any decisions. To make sure that your results letter does not accidentally end up in your spam folder make sure that you add “[email protected]” to your address book as a safe sender.
$150.00 for single booth; $150.00 for corner booth; $225.00 for 3 panel extended; $300.00 for double booth.
There will be a non-refundable $25 application-handling fee.
For a complete breakdown of participation costs, see our Fees and Deadlines page.
Please also read through our Application Guidelines for how to apply online.
Arena Booth Map & Lighting
NOTE: Double, Corner, or 3 Panel Extended Booths are not available to artists without having had a prior Double, Corner, or 3 Panel Extended Booth. Requests for additional booth space emailed to [email protected] will be held on a waitlist.
Artists with two-dimensional artwork are provided with a minimum of two pegboard panels 8' wide by 6' high hanging horizontally, an 8' x 8' booth, including artist supplied table and seating. Artists with three-dimensional work will require stands. Please note the pegboard panels require 1/4" pegboard hooks. "S" hooks will work as well.
Double, Corner, and 3 Panel Extended booths vs. Single booths: Although there is a growing demand for additional booth space, in reality there are a limited number of booth spaces available. The Festival Committee reserves the right to jury all artists who have and are requesting additional booth space to assess the applicant’s need for displaying their work in an additional space. Given the wish to include as many artists as possible for the 2022 Festival, we ask that artists who have had double, corner, and 3 panel booths for many years to please consider whether a single booth may meet their needs. We reserve the right to limit the number of booths available in the event that social distancing rules may continue to require that for greater distance for COVID related precautions.
Do you provide display equipment?
Booth walls consisting of pegboard sheets (6’x8’) are set up in advance for the In-person Festival. You are responsible for bringing your own hooks, displays, small table and chairs.
Can I build my own booth?
No. The only exceptions are stand-alone jewellery display cases and display supplies for sculptors, ceramicists and glass artists using plinth displays.
Does participating in Pelham Art Festival mean I need to have my own website or social media accounts?
No, you do not need to create your own website since you will be able to continue to use the Pelham Art Festival website after the show! Our platform is accessible for artists who do not have their own website or e-commerce, and you can list your artworks for sale directly from your PAF webpage. You can also link your social media accounts. We highly recommend promoting your participation in PAF via your social media channels if you have them, but it is not a requirement to participate.
Can I leave artwork in my booth overnight?
YES. Professional security is arranged after hours for Friday and Saturday evening and overnight. The Pelham Art Festival and the Town of Pelham are not responsible for any lost, stolen, damaged items during the Festival so please insure your artwork. Volunteers and limited carts/dollies are available to assist you in transferring your artwork to and from your vehicle at the beginning and end of each festival.
Do I need to be present during the festival? What hours am I expected to be at my booth?
Yes, you do need to be present. This is not a gallery festival and clients look forward to meeting the artists. Our mandate is that the Artist is present – each artist must set-up and manage their booth for the duration of festival hours. We recommend that you bring a friend, family member, or colleague, to help you over the weekend and to give you a chance to take a break. Festival volunteer booth-minders are available to assist you when you need to take a short break.
The public hours of the Festival are:
Friday Opening, 7pm - 10pm
Saturday, 10am - 5pm
Sunday, 10am - 5pm
How do I process payments?
You are responsible for bringing your own preferred payment processing system (Square, etc.) We recommend using your own secure hot-spot for payment processing and other needs. Many artists bring petty cash for cash transactions.
A 15% Commission on Total Sales (excluding taxes) in cash or by cheque is accepted at the conclusion of the show at 5:00 PM on Sunday. If an artwork is sold after the show as a result of contact made with the buyer at the show, the Festival Committee requests that the 15% commission be forwarded to the Treasurer; Els Swart ([email protected])
If an artist wishes to cancel their application for any reason, the Pelham Art Festival requires written notification on or before April 15, 2022 so a refund minus a non-refundable $25 application fee can be made to you. If the request for cancellation is made less than three weeks before the show every effort will be made to fill the space with an artist from the waitlist and a refund will be issued to you if the booth can be filled.
Can I only sell the work I submitted in my application?
You may sell more. The images you submit in your application should be consistent with the type of work you intend to show at the Festival. They do not have to be the exact same artworks. You should only be showing works relevant to the category/medium you are selected for.
Am I allowed to sell artist cards or prints at the Festival?
YES. Artists are allowed to sell artist cards and prints at Pelham Art Festival. Please refer to our Reproduction Policy for full details.
What is the Artist Code of Conduct?
The Artist Code of Conduct is a section of the Liability and Code of Conduct Agreement. All artists must agree to it as part of their participation at Pelham Art Festival.
ARENA BOOTH MAP
KEY– 18 Corner Booths C – 9 Double Booths D – 4 Extended 3 Panel Booths E – New Artists Booths *
Artist booth lighting exceeded capacity resulting in sporadic blackouts at Meridian Community Centre, Acipiter arena during the last Pelham Art Festival. The Meridian Community Centre requires that all lights used by artists are LED, no exceptions. LED is more efficient and widely available.
Artists are to provide lighting for their booths for the weekend, and will be asked to confirm they will be using LED maximum 125 watts lighting at the door. The Town Electrical inspection will be made at approximately 4 PM. We ask that artists have booth lights up by then. All booth lighting will be professionally balanced. We ask that artists do not make changes to their lighting after the Electrical Inspection is completed.
The arena overhead lights will be turned down on the Friday Opening Night, and on Saturday and Sunday during festival hours, while entry hallways remain lit. Central electrical panels will be set up for artists to access. Please bring a 100 foot 3-prong extension cord to access the panels, and a step ladder to place lighting on pegboard tops. Artists are asked to refrain from directly drilling into booth pegboards, and to remove tape, sticky tack, staples, etc. from the pegboards when the festival ends.
Where Do I Find Support?
Admin support will be available for you if you need it through [email protected]
Please state the title of your question in the heading of your email so your question will be forwarded to the person who can help you.
with subject line: PAF 2021 Photographing Your Art for the Online Gallery + Your Name
with subject line: PAF 2021 Artist Gallery Setup Support + Your Name
with subject line: PAF 2021 General Support + Your Name
Connect to our mailing list to receive updates on upcoming Festivals. Subscribe
COVID-19 Safety Measures:
The PAF team cares about the health and safety of our artists and the public we serve. In spite of cancelling the in-person show in 2020 and again in 2021, we are hopeful to return to an in-person show in May 2022, following the safety guidelines provided by Niagara Region Public Health.