APPLICATION TIPS

Application Photography Tips

Applying to the Pelham Art Festival? Here are some useful tips to help you prepare your 2021 application and photos for the 2021 Online platform.

Learn more about applying to our 34th Online Pelham Art Festival

How do I apply?

There is an application for previously accepted returning artists and an application for new artists who apply to be juried into the Festival. All applications are submitted online through the Pelham Art Festival website. If you have applied before, please login to reapply. New artists create an account here. Please check spam and junk folders if you have not received an email confirmation. Keep your login information safe, since you will need it later to check your results on your Artist Dashboard. When new artists are accepted by the jury process payment is due.

1. A Picture is Worth a Thousand Words.

HOW TO FORMAT YOUR IMAGES:

  • Valid files types:  .jpg or .png.
  • Maximum size: images should be no larger than 1024 x 1024 pixels and 4mb (max) in size.
  • Images that exceed this size will be automatically resized to fit and may be distorted.  
  • Minimum size: no less than 500 x 500 pixels (height & width)
  • File Names: should be named as follows: YOUR NAME_IMAGE NUMBER OR TITLE_YEAR

Don’t neglect your images! Your images are an important part of your application. You may only submit 7 images of your work so they need to be eye catching. Jurors will be viewing your images blown up, and projected on a screen. It is very important images are high-resolution, clear, in-focus and well-lit so that your work can be properly assessed. Take a few test shots, review them on your computer, and make sure that they are oriented in the proper direction before uploading your images.

We recommend hiring a professional photographer to document your work, if you don’t have experience making digital images. If that is not an option, here are some tips for shooting quality images yourself:  

  • We do not recommend using your phone camera to capture this work! Ask a friend or colleague to borrow their camera, or rent one. Cell phone photos are more prone to distortion.
  • Photograph your work in a room with soft, even light. Avoid direct hard lighting.
  • If possible, on a soft cloudy, diffused day, take your work outside to photograph.
  • Do not include any distracting background; crop your work.
  • If your work is framed or has a glossy finish, do not use the direct flash on your camera.  
  • Put the work flat against a wall at a 45-degree angle to a window with indirect light.
  • Use a tripod to adjust for the angle.
  • Choose the correct white balance to make sure that your colours do not get distorted.

For more tips, check out this great video from Satchii Online about how to photograph your art

2. Cohesiveness is Key

The images you submit should be a single cohesive body of work that you intend to show at the Festival. The works you submit should relate to each other visually, with a similar style and subject matter. If you make different kinds of work in different media (e.g., painting, collage, sculpture) don’t include them all.     

3. Start Strong, End Strong

Your images must be strong and the order in which you present the images is important. The order that you upload your images is the order that the jurors will see. When you are uploading your images, select your strongest image to upload first - this will be your ‘feature image’ (with a red star) and the first image jurors see. Think about the story this body of work is telling as you click through the images. Similar to a job interview, you want to start and end strong.

4. Don’t ignore your statement!

You only have 500 + 200 characters (NOT words!) in total to tell the panel about your artwork. For the Artist Statement (500 characters), use it to describe where you are coming from and how it informs your artwork. If there is anything important that you would like the jurors to know about this body of work, put it here.

For the Descriptions of Works (200 characters), expand on your techniques or what inspires your work.

You won’t be in the room to answer any questions the jurors might have so be as descriptive as possible. If there is something unique about your process, or your subject matter is unusual, expand on it. You can also write about your education and accolades if there’s room, but making sure they have enough information about the portfolio they’re looking at is more important.

Don’t just copy and paste your usual bio - work with a character counter to maximize the important points only.

Thank you to the TOAF website for this content that has been adapted for use by Pelham Art Festival. Check out Toronto Outdoor Art Fair at torontooutdoor.art

Where Do I Find Support?

Admin support will be available for you if you need it through [email protected]
Please state the title of your question in the heading of your email so your question will be forwarded to the person who can help you. 
with subject line: PAF 2021 Photographing Your Art for the Online Gallery + Your Name 
with subject line: PAF 2021 Artist Gallery Setup Support + Your Name 
with subject line: ‚ÄčPAF 2021 General Support + Your Name

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COVID-19 Safety Measures:

The PAF team cares about the health and safety of our artists and the public we serve. In spite of cancelling the in-person show in 2020 and again in 2021, we are hopeful to return to an in-person show in May 2022, following the safety guidelines provided by Niagara Region Public Health.

Given the fact that the annual Mother’s Day weekend festival needed to be cancelled again this year due to the COVID-19 pandemic, Pelham Art Festival Online has been set up instead. Despite the challenges of the pandemic, our dedicated team of volunteers, patrons, community partners and art lovers will come together in 2021 to present the first Pelham Art Festival Online event, creating a new digital platform that will be used to promote the work of artists and support our mandate to raise funds for the Pelham libraries, art scholarships and community art projects.